Marketing automation is the software and technology used to efficiently and effectively market on multiple channels and automate repetitive tasks. Those channels include email, social media, websites, online ads, and other digital channels. The use of a marketing automation platform can help a small business market like a big one. It can help replace high-touch, repetitive manual processes with automated solutions. Marketing campaigns can be completely planned, coordinated, managed, and measured using a marketing automation platform. The key is balancing the cost and the benefits.
We’ve worked with enterprise-level tools and small business ones. We focus on identifying the channels and processes that will work best to contribute to your bottom line. Then we audit the tools available in your price range to ensure that you get the most marketing power for your money.
Plus, if you need, we can manage the “marketing machine” for you.