Research & Competitive Analysis
Business is all about the Benjamins or so our culture would have you think. What it’s really about is solutions. What you have to ask yourself is do you know what problems your customer is trying to solve and can you solve it better than your competitors?
That’s where market research and competitive analysis come in. They’re critical in helping you know the ecosystem in which your business exists. You can spend your entire marketing budget to learn in a slick presentation that a lot of people with a lot of money live in your market. Or you can get a simple report that pinpoints your prospective customers and tells you where you are in relation to your competition. It’s up to you.
We know the difference between presentation and insight. We don’t do glossy, all inclusive reports of the global marketplace because our clients don’t need to pursue every possibility. We focus on what’s possible in their market now, next week, and next quarter. We do that through a myriad of methodologies because not all businesses are alike. So we use a mix of approaches to help them figure out their market.
Quantitative research is all about numbers. We source it from government organizations, commercial entities, and educational institutions.
Often this kind of data-based, market research and numerical analysis of census data is all a small business needs. They’ve often got a good sense of their market but just need some insight on the demographics of their target market.
We crunch those numbers for you and give you a report that you can use to build a marketing plan and act on.
As its name suggests, this type of research is high in quality and high in value. It’s not abstract numbers about possible customers. This research focuses on the opinions, preferences, dislikes, and habits of people who actually buy products and services like yours.
In Geek-speak (data analyst argot) it’s unstructured, which means it’s both messy and meaty.
We use a variety of methods from surveys and ethnographic research (broad) to focus groups (narrower) and one-on-one interviews (pinpoint) to collect the information.