Viewing brand as an extension of the Customer Experience and not the other way around, we help you design your brand around your customers' success, guaranteeing that when they succeed, you succeed.
We don't tell your story. You tell your story. We help articulate it. Hone it. Focus it. Tell it in words. Tell it in pictures. Tell it in numbers. We do it through content marketing in words, pictures, and videos.
We push you to write a manifesto because if you're going to be living this 24 x 7 x 365, you need to spell it out. Why? Because there will be days when you are dazed and confused and you need to remind yourself why this, why now.
Color palettes. Font styles. Logos. Tag lines. Those Brand Identity aspects of a brand are important, but they're not essential. Many Fortune 500 companies have changed everyone of those characteristics and still maintained their Brand Loyalty. Often companies think that that's where branding ends. We know it's where it begins.
Viewing brand as the essence of Customer Experience, we help you design your brand around solutions, guaranteeing that when your customers succeed, you succeed. Starting with your font styles and going all the way to the post-purchase follow up, we approach brand from the customer's point of view.
We know that your customers are looking for answers. We use content marketing to put your answers out there for them to find. We put them in the places where they're looking: blog posts, youtube videos, podcasts, social media posts on Instagram, Facebook, LinkedIn, twitter, articles on Medium.com or wherever they are.
We use Google Adwords, PPC, and social media ads in Facebook/Instagram and LinkedIn and other paid media strategies because often organic just isn't enough when you're a small business going up against organizations with monthly marketing budgets that exceed your annual revenue.